The Braze Customer Engagement Review found that 80% of anonymous users are not being engaged by brands. With the major web browsers planning to phase out third-party cookies over the next few years, this presents an opportunity for brands, including those in the CPG industry, to start building relationships with their anonymous audiences. To help marketing and martech leaders meet the moment, Braze partnered with Verticurl to develop a proven set of guidelines for establishing a best-in-class anonymous user program.
Get the guide to learn how CPG brands can apply these insights to:
- Gain a competitive advantage by engaging and converting anonymous users
- Build a 360-degree view of the customer with zero- and first-party data
- Grow loyalty and repeat buyers with personalized experiences
