This guide, “The data you’re missing,” focuses on how digital marketers need stronger data- acquisition tactics and more resilient data sources. In the health space, there’s an additional, more stringent layer of security, privacy and compliance to contend with.
Health marketers are not new to data collection and utilization, but in today’s data-crazed marketing world, they may be asking: Is more data better … or just more work? Here’s a better question: What if they could use data to better connect in more meaningful ways with customers? While direct marketing may already be an important element of their customer outreach strategy, at Quad, we’re leaning into household data and layering additional relevant and actionable data, such as attitudes, behavior, intent and passions to better target audiences.
- If you’re a digital marketer, current data-acquisition tactics may be messy and ineffective. It’s time for a fresh approach.
- A shift in mindset away from third-party cookies and email attribution will help build a stronger foundation for data-informed marketing strategies
- Health marketers are poised to utilize data in more sophisticated, strategic, effective and efficient ways
