Property managers aren’t just responsible for overseeing home rentals and upkeep, you also navigate difficult conversations with homeowners on a daily basis. “Why did I only make $X last month?” and “Why are you charging $Y nightly rates for my place?” are common questions from property owners, and they can often feel like your decisions are being called into question.
But rather than spend large amounts of time on long-winded explanations that aren’t always convincing, data should be your defense. The data solutions from AirDNA track how every vacation rental is performing a market, and empower property managers to rationalize their strategies. For example, you could say to homeowners: “Yes, you made $X last month, but properties nearby made $Z less.”
Having data objectively and confidently justifies your actions and helps homeowners understand the overall market conditions. Below, we specify exactly how to use data to talk to homeowners, and in turn build and maintain greater trust with the people who power your business.
